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Thing 49b - Complete

49b. Read one of Reve's favorite books

Completed: 10 October 2016

I chose Predictably Irrational by Dan Ariely.

I hadn't expected this book to be so entertaining. It's basically a collection of psychological experiments to test biases and illogical behavior that we all share. I was particularly impressed by the three options tests, where you have option A, option B, and a third option that's basically option B but a little bit worse, in which case most of the time people will choose option A - far more often than if they only have to choose between A and B. A lot of good food for thought in this one, particularly for people (like me) who think of themselves as generally rational. Recommended.

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